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Monday, August 22, 2011

Honda Civic Design Faults Hurt Its Reputation

- Honda Civic Design Faults Hurt Its Reputation

Aug 22, 2011

Honda (NYSE:HMC) may be a leading manufacturer but its design problems are hurting its reputation. That is evidenced by Consumer Reports decision to pan the Civic, a long time favorite.

Jim Hall, who runs an automotive consulting firm AutoPacific Group, "Customers don't care about how the cars are made. They care how they drive and how they look. If you are doing an exceptional job building a mediocre product, that impresses the industry but not the buyer."

Honda Motor (NYSE:HMC) has a potential upside of 49.7% based on a current price of $30.86 and an average consensus analyst price target of $46.2.

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