Jun 22, 2011
Ford (NYSE:F) is working with its voice technology partner Nuance Communications (NASDAQ:NUAN) to find a way to make voice recognition even easier and more intuitive for drivers to successfully use.
Brigitte Richardson, Ford Global Voice Control Technology and Speech Systems lead engineer commented on the matter, "With each generation of SYNC, we have learned more about how drivers use the voice recognition system, and have continuously refined it so customers can do more and say more to get their tasks done more quickly and efficiently. With intent, we are examining how to take our voice recognition to the next level of command and control, helping further reduce the learning curve and improving ease of use - and ultimately building higher customer satisfaction. In the end, we want the user's wish to be the system's command."
Ford Motor has a potential upside of 49.5% based on a current price of $13.32 and an average consensus analyst price target of $19.91.
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